Newday Leadership Lab with Prof Magda Nenycz-Thiel
As Industry Growth Professor at UniSA, together with a research team at the Ehrenberg-Bass Institute for Marketing Science, Magda focuses on applying discoveries to improve the ways that growth investments are made within organisations.
Prior to her current role, Magda was Mars Professor of Marketing, a Chair funded by Mars Incorporated and she also led the Institute’s Mars Marketing Lab, a R&D initiative funded by Mars Incorporated from 2013-2016.
Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in the Journal of Advertising Research, European Journal of Marketing and Journal of Business Research. She is also the author of two chapters in How Brands Grow Part 2, “Building Physical Availability” and “Online shopping – is it different?”.
Magda is an Associate Editor at the Journal of Advertising Research responsible for the practitioners pieces corner.