Newday Leadership Lab with Prof Magda Nenycz-Thiel
At this Newday Leadership Lab, Professor Magda Nenycz-Thiel will share what marketing science is teaching us about brand growth. A combination of a talk, Q&A and practical exercises, the lab will leave you with ideas on what to stop doing and how to approach brand growth in a different and evidence based way.
As Industry Growth Professor at UniSA, together with a research team at the Ehrenberg-Bass Institute for Marketing Science, Magda focuses on applying discoveries to improve the ways that growth investments are made within organisations. Newday understands the value in Magda's strategic thinking (she is one of our trusted advisors).
Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in international research journals and she is also the author of two chapters in the best-selling book How Brands Grow Part 2.